Advantages - Competitive Advantage

Partnering with Targeted Media Partner positions newspapers to regain dominate control of the local advertising sector and recapture lost readers. By delivering a weekly, zoned shopper brimming with relevant content, special discounts and coupons from area local neighborhood businesses; newspapers will establish an enduring local market competitive niche.

Competitive Landscape: The money-saving content and advertisers that will populate the pages of the Targeted Media Partner Newspaper Joint Venture shopper will not be a threat to newspapers existing base. Instead, advertisers will come from competing media i.e.; radio, cable TV, local TV, outdoor and primarily from local co-op direct mail envelopes, coupon books and direct mail independents. These competing local media publication will be most affected as the shopper reaches deep into the local targeted media market. The development of a joint venture shopper will give the local newspaper a renewed grasp of the small and medium advertiser market and a strong competitive edge against all other direct mail products in the market.

Consumer Loyalty: Nothing reaches readers and local neighborhood consumers better and more frequently than a full market, zoned, weekly shopper publication teeming with valuable content. Consumers love money savings offers and coupons and look forward to receiving each week’s new issue, delivered to their home.

Advertiser Loyalty: Full market, zoned, weekly shoppers are a powerful direct response marketing tool for local advertisers. Advertiser programs are custom developed by highly skilled shopper sales professionals to meet the advertiser’s specific goal and event. This attention to detail produces a very cost-effective targeted program that receives incredible visibility and exposure that generates significant traffic and gets clients the results they need to remain consistent and rely heavily on the shopper publication.

Professional Team: Developing a professional local sales team with a culture of high revenue growth is a tremendous competitive advantage for any business model. Combine this with a “best of breed” industry experience management team, extensive sales training and finely tooled marketing tools and you have a market changing formula.

Postal Savings: Millions in annual cost savings by the merging of TMC and home delivery of Joint Venture Shopper. This postal saving will give our shopper a 50 – 70% cost savings over any of our competition.

Optimize Infrastructure: Utilizing printing press capacity, existing sales resources, administration and operations will create a highly leveraged business model that is perfectly positioned to drive high revenues and profit margins.

Development Platform: Full Market, zoned weekly shopper will offer newspapers a solid platform to launch new or promote existing local media ventures. Shoppers have shown to be a strong hedge against internet competitor’s like Craigslist and other types of free home delivered daily newspapers

Increased Internet Position: Combining the shopper with a vast array of top internet options will assist newspapers in becoming a major resource in online and personal communication solutions

Market Competitive Flexibility: A strong full market, weekly, zoned shopper initiative will allow newspapers to stay close to the market, readers and advertisers and in perfect position to respond accurately and quickly to any encroaching offline or online threat.