Advantages - Compelling Opportunity for Newspapers

Partnership opportunity with Targeted Media Partner will allow newspapers to expand into the lucrative small and medium business market segment. This change will allow newspapers to leverage their existing client base and become the predominate player in the market. A partnership with Targeted Media Partner will ensure a successful launch and ongoing profitable market development.

Leveraging Newspaper Printing Capacity: Newspaper’s circulation continues to decline and advertising revenues are in retreat. These changes have resulted in many newspapers consolidating their print operations and having excess print capacity. Targeted Media Partner’s joint venture shopper will become a large customer for the newspaper and send new business revenue and help optimize printing capacity. Example: The Flyer Shopper publication in Tampa, FL prints 65million, 24 page shoppers annually.

Reduced Postage Expense for Total Market Coverage (TMC) Programs: Total market advertising clients are profitable and essential for newspapers. With newspaper circulation declining, these non subscribers require newspapers to increase their mailed distribution and significantly increasing the weekly postal distribution expense. A weekly shopper publication will allow newspapers to pass thru a portion of their postal expense and save significantly.

Leverage Newspaper Brand: A weekly zoned shopper publication branded under the newspapers trusted name will continue to strengthen their brand and give a new group of readers a reason to access the newspaper, look in their mailbox weekly or view online. Example: “Tribune Money Saver”, “Hartford Times Money Saver”

Platform to Launch Additional Targeted Media Products: A weekly zoned shopper publication provides newspapers a robust platform to cross-market existing media’s and to launch new media initiatives. Example: Some publishers have started distributing full market, saturation “free” newspapers and calling it a new newspaper model.