Advantages
- Highly Profitable Business Unit
 Shoppers
are Highly Profitable Businesses: Full market, zoned
shoppers are highly profitable businesses. Stand alone mature
shoppers traditionally have profit margins in 40%+ Range
TMP/Newspaper
Joint Venture Shopper is Extremely Profitable: Newspapers
partnering with Targeted Media Partners and combining their
existing resources – print, delivery, infrastructure,
etc. – Result in Joint Venture Shopper being more profitable
with expected profit margin’s 50%+ Range
Increased
Newspaper Unit Profits: Partnering with Targeted
Media Partner will permit the newspaper to offset some of
the cost of postage for their weekly TMC product and carrier
distribution. Cost savings alone could save newspaper 50%+
of their current TMC postage expense.
Optimize
Newspaper Infrastructure: Decreased circulation in
many newspapers has resulted in excess operations and print
capacity. Our Joint Venture Shopper will create a large client
for newspapers and reinvigorate the organization, employees
and significantly improve newspaper operations economics by
utilizing excess capacity within the entire organization.
Example: Harte Hanks Shoppers “The Flyer” in Tampa,
Fl annually prints 67+ million, 24 page shoppers.
 Minimized
Start-up and Operations Risk: Partnering with Targeted
Media Partner takes the risk out of launching and operating
of a targeted media venture. TMP has assembled a “best
of breed” industry seasoned management team with over
100+ years of high level senior management experience in developing,
acquiring, managing and successfully growing targeted media
companies.
Substantially
Reduced Start Cost: Savings from newspapers TMC postage
expense offset and unit optimization could cover the Joint
Venture Shopper start-up expenses
Profitably
Expectations: Market size of 1.5 million populations
and 535,000 household distributions Joint Venture Partnership
– 5 year target -- Expected revenue of $21.6 Million
with $10 million in profit. Targeted Media Partner Financial
Model: Dynamic model based on newspaper partner synergy and
market size. See Shopper Financial Model
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