Advantages

Targeted Media Partner’s core advantage is the ability to deliver manageable, relevant audiences to the Small and Medium Business advertiser. We reach everyone in their trading area and do so efficiently (reasonable cost) and timely (weekly) so that Small and Medium Businesses can build campaigns to promote and market their businesses. No other media comes close to our reach and saturation.

Newspaper Partnership Components
To capitalize on the opportunity Targeted Media Partner will join forces with local newspapers in a compelling joint-venture partnership. This union will allow for the development and implementation of a unique local targeted marketing product that leverages the power of local with the strength of a newspapers infrastructure and delivery network with the frequency, targeting and reach of a high readership neighborhood shopper

Critical Components: Weekly zoned shopper media is a critical backbone of the Targeted Media Partner model as it provides the key revenue and profit economic to support a professional local sale team and provide the foundation to sell deep into the small and medium business advertiser market

Advertising Solution: Targeted Media Partner has partnered with top online local media providers to create a complete product line of local offline and online advertising solutions

Product Line: Offering advertisers an extensive collection of local print media options and online solution to satisfy the most sophisticated national and regional advertisers to the local neighborhood one location business

Compelling Opportunity for Newspapers: Partnership opportunity will save newspapers millions and move them into alignment with the Newspaper Next recommendations

For Newspapers Disruption Has Created a Timing Opportunity: Partnering with Targeted Media Partner and leveraging their extensive industry expertise will allow market outsourcing Innovation Strategy to Capture Opportunity

Capture Small and Medium Business Market Advertising: Develop a scalable, high level, professional, sales team that is laser focused on selling advertising solutions to local small and medium businesses

Provide Readers a Publication Loaded with Valuable Content: Relevant and valuable advertising content and offers that readers and consumer want and need are the direct result of a knowledgeable and well trained professional sales team

Wide Range of Distribution Channels: In keeping with a rapidly developing local media environment, continuous review and evaluation of new and innovative distribution channels will be required. This will permit Targeted Media Partner to maintain a lead over our competitors and keep our sales team on the leading edge. Initially, we will distribute our message and advertiser offers utilizing TMC and carrier delivery, web, local boxes, cellular and kiosks

Highly Profitable Business Unit: Leveraging an existing newspaper’s synergistic assets and TMC / carrier delivery, Targeted Media Partner’s shopper will generate a profit margin in the 50%+ range

Competitive Advantage for Newspapers: Targeted Media Partner joint venture partnership will provide newspaper’s a unique competitive advantage and a stable platform to launch additional media products