Advantages
- Advertising Solutions
Advertising
Solution:
Targeted Media
Partner combines the readership and reach of a community shopper
with the leading online local media players to create a unique
product-line for Small and Medium Business.
Market
Disruption:
As a result of
the explosive internet growth Local Newspapers and Yellow
Pages have experience a disruption which has resulted in dramatic
changes to their business model. The result of the changes
has created numerous new local online opportunities and products
well suited for the Small and Medium Business
Bringing
new products to the Small and Medium Business Market is difficult:
A significant percentage
of all online searches are directed at local information.
Presently the majority of Small and Medium Business operators
are not web savvy and not moving their businesses online even
though consumers want to find information online.
New online companies
are having difficulty successfully deploying local sales teams.
Staffing and supporting a local sales team is costly and difficult
for online companies to cost justify because of their one
product solution and challenges in educating the Small and
Medium Businesses.
Targeted
Media Partner solves this problem:
By developing partnerships
with the “best of breed” online players and marketing
their industry superior products with our weekly shopper program
we will create a complete Small and Medium Business product
line that offers our advertisers the most diverse and unique
mix of offline and online products in the marketplace.
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