Local Market - Changing Times Require Targeted Solutions

For generations Newspapers and Yellow Pages were the dominant local media that connected consumers with small and medium businesses (SMB). In recent years, we have seen an explosion in media technology that has eroded newspaper revenue. Consumers are flooded with 100+ channel TV, unlimited internet and the numerous choices and distractions that they bring. The result is that Newspaper advertising and readership has declined. Newspapers are challenged to retain market share and to find creative avenues to increase revenue and ensure profit.

Among online advertising sellers, the small and medium businesses are considered to be “the last frontier of the internet”. While readers are embracing the internet and other news and entertainment sources, small and medium businesses have been slow to do the same. The majority of small and medium businesses are unfamiliar with internet advertising options available, i.e. - Ad words, SEO, social networks, video etc. Small and Medium Businesses believe that internet advertising would drive clients and profits their way, but they don’t have the expertise, internal resources or time to evaluate the right approach and implement a plan for their Small and Medium Business.

Small and Medium Businesses represent a significant opportunity to advertising sellers that know them and know their market. Targeted Media Partner knows the Small Medium Business niche well; Newspapers know the Small and Medium Business niche well. Targeted Media Partner will partner with local Newspapers in a compelling joint venture opportunity which for Newspapers will result in a large, synergistic product-line extension, brand revitalization, a platform for new local ventures and new profits. Utilizing smart positioning and the targeted solutions that a Targeted Media Partner strategic partnership brings, Newspapers will capitalize on this opportunity and dominate Small and Medium Business advertising.

Change equals opportunity. Changing times require the targeted solutions that a Targeted Media Partner joint-venture offers.