Targeted Media Partner - developing the small & medium business market

Local Market - Small Medium Business (SMB) Market Opportunity

Small and Medium business (SMB) market is the backbone of local neighborhood commerce and shopping and represents a gigantic advertising opportunity. Weekly, zoned Shoppers are ideal for these types of businesses because they are targeted, timely, and cost effective. Most importantly, they drive local traffic and buyers into the neighborhood businesses we promote.

To get an idea of the scope and opportunity these are some of the specifics about Small and Medium Business (SMB) market.

10 million SMB’s represent 99.7% of all U.S. firms
SMB’s have grown 23% from 1988 to 2002
SMB’s Create 65% of America’s new jobs yearly
95% of all consumer purchases are made within 5 miles of home
80% of all consumer purchases are made within 3 miles of home
Yellow Pages, at peak, had a 30% market share and a $20 billion industry in the U.S.
Revenues from online local advertising is expected to surpassed $12.6 billion in 2008, with a 48% increase in online ad spending (Borrell Associates)
Business owners and operators generally “do not buy” advertising rather they have to be “sold” by a salesperson primarily in their place of business
Local SMB market is the “Last frontier of the internet”
SMB’s are slow to get their business info online
While consumers are flocking to the web and using search they are not getting the local content they want. Why? Majority of SMB’s have no idea or the knowhow to market their business on the internet
Businesses with fewer than 100 employees spent less than 5% of the nearly $72 billion spent on all forms of advertising in the U.S. in 2006 (Borrell Associates)