Advantages - Disruption Creates Opportunities

Disruption in the Newspaper and Yellow Pages directories business model has been severely threatened by digital disruption. Disruption has opened the door to an emerging multi-billion dollar, endless array of online media options. After years of disruption, necessity will give way to creative thinking and precise planning to maneuver into the digital landscape.

Targeted Media Partner’s Model Provided Newspapers the Opportunity To:

• Develop new zoned synergistic media products that could potentially
be more profitable than the current newspaper and help offset current expenses and increasing the newspapers current profit margin


• Become unequivocal leader in the Small and Medium Business advertiser market
  
  
• Provide consumers a weekly product full of relevant, needed discounts and special offers from neighborhood businesses they want to shop
  
  
• Provide Small and Medium Business advertiser’s a cost effective, weekly marketing product that delivers results from strong readership and relevant valuable content



• Become the Small and Medium Business advertiser’s conduit to the Internet Age
  
  
• Ensure successful launch of weekly shopper program – Targeted Media Partner’s team members are experts in local media market