Partnership
Local Media Partners
is positioned to leverage our highly specialized expertise
in the local media environment jointly with newspapers existing
infrastructure and resources to create a uniquely positioned,
market driven ultra high competitive product.
Community
• Create zoned
products that are relevant to local consumers and businesses,
reducing advertisers waste and over reaching content
• Provide a
timely message board for community happenings and events with
a printed, full market, zoned saturation product
• Weekly product
frequency fits well with the needs of the readers and community
• Consumer
friendly, convenient product formats gives readers everything
they need quickly
§ Provides
highly cost effective advertising vehicle with strong readership
Resource
Utilization
• Offset postage
expense for delivery of TMC product
• Product line
extension allows existing sales departments to maximize existing
clients budgets
• Dedicated
local sales force will maximize small, medium business sector
• Neighborhood
zoned products will open new sales opportunities
Leverage
Infrastructure
• Maximize
print and distribution capacity
• Utilize existing
office and capital equipment
• Optimize
Local home delivery and neighborhood box locations
Competitive
Tool
• Weekly, zoned
distribution will provide new opportunity to develop and optimize
currently local market sector
• Create a
unique product with hybrid selling properties that allow for
direct competition with all other shared mail programs
Product
Development Platform
• Unique partnership
allow for the launch of additional market defined media products
and ventures
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