Solutions
- Neighborhood Shopper
A
highly profitable targeted print media and a huge, global
untapped print media category. Delivered weekly to every home
in market, segmenting the market into numerous micro-zoned
shopper editions of 12,000 homes.
For SMB zoned TMC
Shoppers enable highly targeted advertising to extremely cost-effectively
reach prospects for a fraction of a penny per home and a critical
media for SMB to build their business. For example –
a small SMB (florist, dry-cleaner) can advertise in 1 zoned
edition of 12,000 homes for $100 per week (.8 cents per home)
or large SMB (franchise chain, home services) advertise in
100 zoned editions of 120,000 homes for $4,000 per week (.4
cents per home).
To educate SMB
about TMC Shoppers, a large, highly trained local sales force
will be developed. Each sales-rep will be assigned 2-3 zones,
sell SMB advertising in-person at their place of business,
help SMB design coupon and money saving direct-response offers
and treat their sales territory like their own business.
The TMC Shopper
sales-force generates $100’s of thousands of money saving
offers weekly. Coupons are content cost-conscious consumers
want and value. For example, each zoned, Shopper edition contains
$5-$15,000 in money saving offers weekly from local SMB.
The money-saving
content generated by the TMC Shoppers local sales is not threatened
by the internet rather complimentary as the content is unique,
proprietary SMB information and easily placed on the web as
a powerful and complimentary distribution channel.
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