Advantages - Valuable Coupon Content

Content is key when developing a zoned shopper. Abundance of relevant content and money saving local discounts are required for a shopper to gain powerful readership. Continuing to sell deeper into each business category and giving consumers additional local business choices will ensure longer term stability and competitive blunting.

Selling Local has Obstacles: Zoned local shoppers can be demanding, when it comes to delivering local content. This is where the local professional sales team earns its keep. Sellers need to work at a high level of proficiency and consistency to counteract the market demands of the small and medium business operator.

Consumers Demand: Consumers want and need local money savings discounts and special offers. Develop a product that tailors to consumers needs and get it in their hands weekly and you have a winner. “Build it and they will come!”

“According to the Vertis Communications Customer Focus Direct Mail study, 72 percent of total adults surveyed said they have responded to a direct mail piece that included a buy-one-get-one-free offer, while 63 percent have responded to direct mail offering a percentage discount on merchandise, writes MediaPost.”

Valuable Relevant Content: Large weekly pipeline of local business special savings and discount offers are generated weekly by our field and in house professional sales team.

Internet Synergy: Packaging the “best of breed” internet solutions and offering them to small and medium business operators , in a cafeteria format, will provide a perfect fit in 95% of the cases. Print and internet will not conflict but complement. Studies show that consumers trust advertising on local newspaper websites and are likely to take action after viewing the ads on the newspapers website.